The ability to provide an exciting and memorable unboxing experience may be just what sets your business apart in such a competitive industry as this. With social media and unpacking videos being a growing trend, packaging now forms a very significant part of the customer experience. Be it a small enterprise or a large-scale company, custom packaging will definitely enhance your brand’s unboxing experience and make it memorable for your customers.
Why Custom Packing improves the Unboxing experience?
Custom Packing improves the unboxing experience for your customers as they will find the box creative and fun to open which will have their physical interaction with the product. You can leave a great impression with the innovative custom box that you offer them. Know how you can make it more improving.
Customization
You can make any customization according to your choice for your company designs and logos. Your detailed attention towards the design and color you want for your box and logo can make it more relevant and elegant. Customization brings a great interest towards the customer and they feel appreciated.
Build your First Impressions Matter
Sometimes the customers are more eager to unbox the packing than to see the product itself. Nowadays you can add so many things to packing such as popping sheets, and colorful paper cutouts. But coming to, the custom box, the design and the print will always be the first impression for the customers. So, keep in mind that the box quality should be high and a well-designed package shows a great impact on your company.
How Custom Packaging Boosts Brand Recognition
Yes Definitely, Custom Packing can boost and help with your Brand Recognition. Here’s how you can make use of your custom packing for brand recognition:
Strong Branding
Strong branding will always stand out if your brand logo and customisation are up to the mark. Your brand logo is what the customers will always remember your brand for. It will help them make it easier to remember to pack whenever they use your product.
Design that Stands Out
Designs that are different and eye-catching always stand out from other. So, a best-designed custom box will look as unique and memorable for customers. Try to add some good calligraphy graphics or the innovative shape of the box will give an element to the custom packing for your brand. These small things will leave an impression on your customer’s mind after receiving the product.
Social Media or customer testimonials
In the digital age, you get the profit from sharing your brand review in a very short time with everyone. You can ask your customers to share their views on the packing by sharing videos of unboxing the package or also, suggest them to give a review of the packing on your official website. The positive reviews will definitely get you brand recognition and organic sales
Key Custom Packaging Elements to Elevate the Unboxing Experience
To provide customers with an even better unboxing experience, more than simply a branded box is required. The following are the primary features of custom packaging that can help improve the experience:
Foam Sheets
When customers order any fragile product, their mind is stuck on its safety; So try to give a good foam sheet for the protection of the product and wrap it properly with the product. This will provide a premium look and the customer will be surprised by the element in the box
Branded Tissue Paper/Stickers
It totally depends on the product you are sending if you want to add the tissue paper or stickers, but if you are using them so keep in mind that the tissue paper and stickers should have your customized brand logo printed on it. So, while doing the unboxing the customers will be happy to unwrap the product and find the tissue and stickers with it.
Custom Messages
Mostly, it had been a trend to send a thank you custom message with your product, customers will appreciate this effort, mostly as now printing is easier, most vendors offer a printed thank you card but if you could give them a custom handwritten and adding their name will for sure given them an emotional touch. These little things will make them more personal and happy
Interactive Packaging
Packaging can also be interactive where opening a box in any other way than the way designed may surprise the customer. Even packaging that has a second life being reused or repurposed becomes an interactive experience. Think how much fun it is to unbox when the package can be reused to store or display items. The customer can also gift this forward with a gift or any product to someone else; in that way, it will be re-used.
Aromatic Packaging
Currently, aromatic packaging has started getting more attention from customers. If you are into any art-related business, candle business, or any organic health product you can add any kind of fragrance into the packaging, So that when the customer unboxes the packaging it gets the unique smell.
Steps to Get Started with Custom Packaging for Your Brand
So the idea of switching over to custom packaging for your brand is simpler than you may think. The following is a walk-through to help you get started.
1. Establish Your Brand
To establish your brand for custom packing, you need to keep in that you should create a unique style that stands out from the usual packing and it should have a clear mote of representing your ideas through your packaging.
2. Get your packaging from the correct source
Then an authentic custom box supplier like Custom Box will be able to produce high-quality packages. Make sure this kind of supplier lets you generate unrestricted selections from your content to many other layout characteristics.
3. Design the Packaging
Get a custom design: Have your own designed by hiring a professional designer Create it yourself using design tools Your logo, brand colors and every other design element that makes up your branding identity
4. Test the Packaging
Packaging should be tried out before it is made to go live as well. Order a sample to check the quality, fit or functionality of your design. This enables testing to ensure that the packaging can maintain the merchandise all through transportation.
5. Place Your Order
If you find that the sample matches your preferred quality and design, congratulations — this is likely who will make up for your final large order. Don’t forget to inquire about bulk pricing as most suppliers will discount your order if you offer a large quantity.
Lastly, Custom packing is a great way to elevate your brand unboxing experience and; also your, brand recognition, customer satisfaction, sustainability and other key elements. With our company, you can give your customers all these things by offering them custom packing with a good investment. So, that it will be memorable for them and a long-term success for your business.
Frequently Asked Questions – FAQs
Question: Are there any cost considerations for custom packaging?
Answer: Yes, Cost consideration plays an important part in custom packaging. Custom packaging is more expensive rather than standard packaging, but it definitely pays off for customer satisfaction, repeat orders and brand recognition.
The custom packing cost totally depends on the kind of material, if it is an eco-friendly material it may cost more but on the other hand, it increases sustainability advantages. If you add high-quality paper and an expensive finish to the custom packaging; it will increase the cost. But when it comes to bulk orders the advantage of the bulk discount is added to the packaging.
Question: How does custom packaging impact sustainability?
Answer: Sustainability has become an important factor for customers, and custom packaging can help reduce the environmental steps of your brand. To work towards your brand with sustainability, check how custom packaging can impact sustainability to make your brand get greener:
Our Company will provide you best eco-friendly custom box materials that; you can provide your customers. We offer recycled paper, sustainable cardboard and biodegradable plastic for your packing. We understand that using these materials helps us reduce pollution and increase a greener consumer base.
We will also suggest don’t put in extra material and trying to give a custom box with a good size. So that it can be reused by the customers for keeping any item or gifting something in it to someone else.
Question: Where can I find inspiration for custom packaging designs?
Answer: There are many ways to find inspiration for custom packing designs such as you can take ideas from other popular brands but don’t fully copy the design or you can always gather a bundle of ideas from the internet.
You can get help from social media mainly Instagram and Pinterest as they have a lot of sources of inspiration for custom packing. You can also check the latest trends for custom packaging and customer unboxing experience. The major inspiration can be the history of your own brand try to find some elements from it and put them together for the packaging design.